Humane Society of Southern Wisconsin

The Asher & Sam Project

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The Asher & Sam Project is a fundraiser dedicated to providing medical care to animals with special medical needs. With each box of COWBELL BITES sold, Dairyland Bakery will donate a portion to The Humane Society of Southern Wisconsin's 'Help Me, Heal Me' fund - a fund set aside for pets like Sam. 

The Asher & Sam Project was made possible by

Dairyland Bakery’s COWBELL BITES are rich cheesecake bites, crafted with the finest ingredients, dipped in a decadent chocolate then topped with White Chocolate or Sea Salt! Purchase yours for $11/box - tax included. Please place your orders before Monday, November 29th. All purchases must be picked up at the shelter between December 16th - 19th.

To skip to the order form, CLICK HERE.


Asher & Sam's Story

Asher and Sam's story is one of love, loss, and the bond of a boy and his cat.

The Stray Cat

It started on a cold January evening as Asher and his mom were headed home from his grandparent's house. Through the window, Asher saw something in the distance. His mom stopped the car to look around. Into the car, hopped a handsome white and brown tabby striped cat with a loving face and wise eyes. The cat headed right to Asher's lap and made himself comfortable. Looking back, this was the moment that the cat chose his human - but there's more to the story. 

Who is Sam?

Asher and his family took the cat to The Humane Society of Southern Wisconsin where his owners were found. The cat's name was Sam and he was 17-years-old. He was reunited with his family and taken home. Asher's family was happy for Sam and they were ready to look back on their meeting as a fond memory. 

So we meet again...

Months later, as Asher was playing outside, he sees that same handsome white and brown striped tabby cat. Sam was back! Asher knew Sam already had a family and that The Humane Society of Southern Wisconsin could reunite them once again. Sam was taken to the shelter for the second time and his owners were called. This time was different. Sam's owners were no longer able to care for him and surrendered him to the shelter to find a new family.

Adding to the Family

After hearing this news, Asher's family was sure this was a sign to provide Sam with his forever home. In August of 2020, Sam was adopted and spent many months happy as can be with his best friend, Asher.

Saying Goodbye

Despite love and good food Sam wasn't gaining weight. After taking Sam to the vet, his family was given the devastating news that he had cancer. A steroid chemotherapy was started in hopes of reducing the tumors and making him comfortable. Sam was given only weeks to a few months to live. Sam left this world on Christmas Day for a place where he would be free of cancer. Sam and Asher's family are thankful they were able to make his last memories happy and full of love. While his body is gone he lives on in the heart of his family. The Humane Society sees many cats and dogs like Sam. The Asher & Sam Project is dedicated to providing ongoing medical care for these animals as they near the end of their life here on earth.

Every purchase helps save a life.

Upcoming Events

Mutts & Martinis

October 28, 2021

Dust off your cocktail attire because The Humane Society of Southern Wisconsin's Mutts & Martinis is back and better than ever!  

This year's...

Lick or Treat

October 30, 2021

Introducing Lick or Treat, sponsored by Camping World! 

Join us at The Humane Society of Southern Wisconsin on Saturday, October 30th for a spooky day...

News & Announcements

Mutts & Martinis is BACK and BETTER THAN EVER!

BELOIT, WI –The Humane Society of Southern Wisconsin has announced they will once again host their much-anticipated community event ‘Mutts & Martinis’ on Thursday, October 2...

Humane Society of Southern Wisconsin sets long-awaited groundbreaking event for new facility

JANESVILLE, Wis. (WMTV) -The Humane Society of Southern Wisconsin in Janesville is getting ready to break ground on a new facility. This project has been about five years...

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